Product Creation Gurus

Home Tech

Contrary to limited reports, consumer interest in smart home tech is soaring

According to the Thinknum writer, consumer interest in smart home tech slowed and “even declined” after a 2017 upsurge. We’re sorry, but a 78% increase year-over-year hardly looks like a decline.

According to the CTA, the previous years’ rapid growth in smart speaker ownership will begin to level off in 2019, but the association still expects moderate sales growth with an estimated 35.2 million smart speakers selling during the year.

The most rapidly rising segment in smart home technology is home safety and monitoring devices, the CTA reports. Look for 19% annual unit sales growth compared to 2018, totaling 28.6 million units in 2019. The smart home safety and monitoring category, as defined by the technology association, includes Wi-Fi cameras, smart thermostats, smart smoke and carbon monoxide detectors, smart locks and doorbells, and smart switches, dimmers and outlets.

Home robots are the third driving force in the continued upward-trending smart home tech market. Citing consumer enthusiasm for the household and backyard helpers that vacuum and mop floors and mow lawns, the CTA projects 3.6 million unit sales in 2019, a 12% annual increase from 2018.

Consumer spending on smart home tech is based on real-world benefits, according to CTA president and CEO Gary Shapiro. “Enthusiasm for A.I.-powered technologies is skyrocketing,” Shapiro said, “more consumers are discovering for themselves how tech innovation can change their daily lives for the better.”

No waning interest here, not according to NPR’s 2018 sales report and CTA’s 2019 projections.